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Tarfumes.com - Appetite for Profit: How the food industry undermines our health and how to fight back
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List Price: $15.95
Our Price: $14.35
Your Save: $ 1.60 ( 10% )
Availability: Usually ships in 24 hours
Manufacturer: Nation Books
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 363.8
EAN: 9781560259329
Format: Illustrated
ISBN: 1560259329
Label: Nation Books
Manufacturer: Nation Books
Number Of Items: 1
Number Of Pages: 416
Publication Date: 2006-10-19
Publisher: Nation Books
Studio: Nation Books
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Editorial Reviews:
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The United States is currently embroiled in a national debate over the growing public health crisis caused by poor diet. People are starting to ask who is to blame and how can we fix the problem, especially among children. Major food companies are responding with a massive public relations campaign. These companies, including McDonald's, Coca-Cola, Kraft, and General Mills, are increasingly on the defensive. In response, they pretend to sell healthier food and otherwise position themselves as "part of the solution." Yet they continue to lobby against commonsense nutrition policies. Appetite for Profit exposes this hypocrisy and explains how to fight back by offering reliable resources. Readers will learn how to spot the PR and how to organize to improve food in schools and elsewhere. For the first time, author Michele Simon explains why we cannot trust food corporations to "do the right thing." She describes the local battles of going up against the powerful food lobbies and offers a comprehensive guide to the public relations, front groups, and lobbying tactics that food companies employ to trick the American public. Simon also provides an entertaining glossary that explains corporate rhetoric, including phrases like "better-for-you foods" and "frivolous lawsuit."
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Spotlight customer reviews:
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Customer Rating: 
Summary: Appetite for Profit, or personal aggrandizement
Comment: I believe that Michele Simon's Appetite for Profit is composed mostly of her opinions. Simon, seems to feel that the governement most regulate what we eat, and how we are marketed product choices. Simon attempts to bring up the issue of the obsity epidemic in America, as soley the fault of large food industries, such as Kraft, PepsiCola, and CokeCola. Simon's book never deals with personal responsibility of the consumer to READ nutritional information for themselves. Another personal responsibility that Simon never discusses in her book is that parents are responsible to make nutritional choices for their children. Just because there is a McDonald's on every block does not mean a parent should TAKE their child there. On pg. 27 of Simon's book, she implies that parent's do not have the ability to say "no" to their children because of marketing. Obviously she does not have children, or she would understand that many parents can and do say no to their children. Instead of wasting your money on a book that is a thinly veiled personal vandeta, agaist American Corporations, I would recommend you read: "Fat Land How Americans Became The Fattest People in the World." By Greg Critser. This book is far better written, can site studies, and has more specific evidence than Simon's book. Simon's book would have you believe that Kraft, PepsiCola, and CokeCola are secrectly running the country from their deep dark secret hide outs. Her book also implies that those who do not agree with her are in legue with a far right wing conspiracy. Perhaps, Simon should understand, that as long as Americans allow for school bugets to be cut, to allow for tax breaks, than schools will have little choice than to agree to pouring contracts to help combat underfunding.
Customer Rating:
Summary: Beware
Comment: Is your food safe to eat? The multinational companies that control a majority of the food in this country have one thing in mind, and it is not your health. Big food is a profit driven business like any other, and these companies are focused on one thing - increasing those profits. If this means using more chemicals and preservatives that have proven to be unhealthy, so be it. If this means unethical marketing of unhealthy food to children, so be it as well. Read this to learn how the food industry truly works, how it is affecting you, and steps you can take to fight back.
Customer Rating:
Summary: Most interesting and eye-opening book about foods ever
Comment: This book is amazing if you are interested in food and health and want to know everything about how the food industry tries to get you to eat more, and unhealthy just because they want to make money off of you.
Even with a background in Nutrition this books gives a lot of real life examples of how sneaky the food industry is. the author really knows what she's talking about and she has done her homework. A fast read, and so interesting, you might want to read it twice
Customer Rating:
Summary: Good info
Comment: Good to know stuff about the power of the food industry in the USA and how it protects its interests while putting our health at risk.
Customer Rating:
Summary: A great resource for those who want to protect themselves and their families
Comment: This book will teach you how to spot the PR, how to not be fooled, and how to organize, for example, to improve school food. The government and large corporations have a lot of big bucks at stake. They do not care about your health. They care about profits. This is true in all business.
So you, the consumer, must learn what is hype (PR) and what is real. You need to protect yourself and your family.
This book gives you a comprehensive guide to the public relations, front groups, and lobbying tactics that food companies employ to trick the American public.
Highly recommended.
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