Customer Rating: 
Summary: Easy to Use and Thorough
Comment: The workbook is very easy to follow as it leads you through a complete set of considerations and thought-processes to end up with a tight, structured business plan and summary. At completion you have a 30-second "elevator" summary of your plan, a written executive summary (the One Page plan), and all the details and decisions behind the summary you need for creating a more formal business plan to present to a board or bank. The accompanying disc provides great templates and tools. I'd recommend this book to anyone who has never written a business plan, or hasn't written one recently.
Customer Rating: 
Summary: The perfect third leg
Comment: I like to think that life is like an old wooden stool I got in Blaine, MO. It rests on three legs: Truth, beauty, and the money to obtain the first two.
If "Chicken Soup for the Soul" is the truth that guides you each morning, and if you found beauty in the remarkable riddles of "The Da Vinci Code", then this book is the third leg you've been looking for.
Customer Rating:
Summary: Simple and does the job
Comment: I have several texts and templates for writing business plans and have written a number of very long and complicated business plans. I wish I would have come across this book sooner. Jim Horan has a way of distilling
the jungle of information that needs to be researched and thought through to the core and most important elements providing a very clear picture of the business vision both for the writer of the plan and any investors.
Highly recommend.
Customer Rating:
Summary: Excellent way to focus
Comment: I found that each time I sat down to work with the book, I was easily drawn into the "zone" of creating and brainstorming, and came up with new ideas that will make a big difference in my business. It was so satisfying to be that productive at each session, and in the end, I spent only about 10-12 hours to come up with my One Page. I now feel clear about my goals for this year, and feel that they are doable and well organized. Not only did this book help me develop my plan through the exercises and examples, but now that I have completed it, I am excited about implementing my plan. I broke down the bullets in my Plans section into action steps on a separate page, and then used the provided worksheet templates to create budgeting and sales goals. Thanks to Jim Horan for offering such an inspiring and useful set of tools!
Customer Rating:
Summary: A Wonderful Guideline
Comment: I think this is an excellent book for any small business owner, or even for any one in business. I have my one-page plans displayed predominantly in my office where they help me focus. I enjoyed getting coached through the book, as the accountability and professional advice made it come alive for me. So, if you have a personal coach of your own, you may want to have them go through this book with you.
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