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Tarfumes.com - Helvetica: Homage to a Typeface
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List Price: $20.00
Our Price: $13.60
Your Save: $ 6.40 ( 32% )
Availability: Usually ships in 24 hours
Manufacturer: Lars Müller Publishers
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 760
EAN: 9783037780466
ISBN: 3037780460
Label: Lars Müller Publishers
Manufacturer: Lars Müller Publishers
Number Of Items: 1
Number Of Pages: 200
Publication Date: 2005-01-14
Publisher: Lars Müller Publishers
Studio: Lars Müller Publishers
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Editorial Reviews:
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Helvetica is not only the preferred typeface of leading professionals, it is also an all-time favourite among the multitude of codes, signals and signs that flavour urban life. This book sings the praises of the honest worker and solo entertainer of typefaces, Helvetica, and of its forgotten creator and all those who have contributed to its unparalleled international march of triumph over the past forty years. Filled with pages of color images of Helvetica in use, from album covers and road signs to advertisements and product packaging, the designs gathered together in honor of Helvetica have been created by superb designers and anonymous amateurs from all over the world. The result is an exciting collection of this icon of modern design.
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Spotlight customer reviews:
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Customer Rating:
Summary: Watch the movie instead
Comment: This makes for a good coffee table book, or perhaps bathroom reading, but as a graphic design reference it falls short. Basically just a picture book. The first half is a compendium of various samples of graphic design, some of them really wonderful, all using Helvetica. The second half is a photographic essay showing the font used in the public domain throughout the world. It would have been nice to include some essays from leading writers in the design world on the history of the font, or it's influence, both good and bad, in the visual vernacular. I was inspired to buy it after seeing the film "Helvetica," and found that film to be a much more rewarding experience.
Customer Rating:
Summary: dont open it!
Comment: My binding also fell apart the second time I flipped through it. I loved the book, but the binding is just terrible.
Customer Rating:
Summary: It's no Akzidenz
Comment: First the mystery: just why was every alternate page in the book joined together? The reader has to carefully cut the perforations to be able to look at every page. I can't find any reference in the small amount of text about this. My conclusion is that the public use of the type is on the open pages and non-public (or designed) examples are on the perforation joined pages. At least you'll know if you buy a pre-used copy though.
Apart from the perforations I thought this was a handsome little book and homage in the title is very apt. Helvetica is probably the world's number one communication choice, it works just as well on a municipal sign or a new baby announcement. Before it gained a monopoly each nation seemed to have its own jobbing type, Franklin Gothic in America, Gill Sans in England or Antique Olive in France, for instance but the super clean lines of Helvetica (and computer typesetting) meant it was no contest for all the others.
The author mentions the uniqueness of Swiss design in the Fifties partly because the top designers always used the same typeface, the stunning Akzidenz Grotesk, which fitted into their rather austere but elegant graphic solutions even though it only had two weights, Medium and Bold. Who needs italic, extended, condensed, extra black and the other weights to communicate efficiently? The rest of the world for a start. From the late Fifties Swiss designed Helvetica spread across the globe and you'll see from the hundreds of examples in these pages some wonderful design solutions, especially the two hundred plus logos that use the face in all sorts of variations. As a typeface there are probably a few dozen Helvetica weights now available. Incidentally, the author suggests that Arial, the default type used on Outlook Express for most emails is a digital Helvetica, close but no cigar! The most obvious differences are the cap G and the lower case s and t.
'Homage to a typeface' is a lovely book that'll interest most typographers and anyone who is curious about a lettering style that seems to be everywhere.
***FOR AN INSIDE LOOK click 'customer images' under the cover.
Customer Rating:
Summary: neat little book. handle with care.
Comment: It's about what you'd expect. I feel like I got my $20 worth, but as mentioned, it's gonna fall apart before you're halfway into the book. I think if I would have heeded the warnings it may have gone a little farther. Your mileage may vary.
Customer Rating:
Summary: Wonderful book, unforgivable, shoddy binding
Comment: I'll start by saying that this is a lovely tribute to the most invisible, versatile and ubiquitous font. It is a full bled chunk of photography and unintentional wit.
Buuuttt....
The binding is absolutely horrendous. I'm not referring to the imaginative use of perforation, either. The binding completely fell apart after flipping through it once. The pages are not folded and stitched and only held in with apparently inadequate adhesive. I am now the proud owner of a nice stack of loose paper.
Due to the fact that the reader is expected to separate the perforated edges- the book becomes non-refundable.
So, although I wish I could recommend this little book due to content I strongly advise that you not purchase it.
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