Customer Rating: 
Summary: Great for Graphics
Comment: This paper is a bit pricey... but it gives great results. I use it on my Epson 740 injet printer & this paper is strides ahead of the Espon paper I have tried. I'd buy stock in this one!
Customer Rating: 
Summary: A great paper and equally great to many other coated papers
Comment: This one-sided matte-coated paper is fast-drying and odour-free. Since the coating is on one side, there is a small grayish logo on the other side to remind you which side to print on. Both sides are nearly as white as the HP uncoated Bright White Paper normally sold in 500-page reams, and you can print on both sides with good results. If you really need photographic quality, there is no beating using a glossy paper. Even the generic brand glossy paper will surpass the performance of this matte paper.Where this paper really falls down is its high-price. There are many other brands of coated papers with equally good, equally SHARP, equally BRIGHT COLOUR performance in the matte-coated paper realm. Some of those other papers are even coated on both sides so that you can print equally well on both sides. I know; I have bought over ten different brands of matte-coated papers to test them before using in higher-volume printing with the HP Deskjet C6578 family of cartridges (and refill ink).
I would like to point out that if you use this paper, you should use it only for one-sided printing. While you can print on both sides, the uncoated side will appear different (even if it is black-only text) when compared to the printing on the coated side. For such purposes, I recommend a paper that is coated on both sides, and there are quite a few that are (and lower-priced than this HP paper).
This paper seems slightly reactive with HP ink. An immediately-printed image seems to slightly change in colour over a one-day period (when comparing an older image to the same freshly-printed image).
Customer Rating:
Summary: Great paper, but not a great value
Comment: While it's true that this paper has a high brightness rating, its utility is plagued by the question of market. Whom is it trying to reach? It's labeled to be specifically useful to HP printer owners, so if you're not in that group, you can keep on shopping. But if you do have an HP printer, one of the things you'll immediately notice is how great they are, by-and-large, at the job of reproducing color. So good have been the models released in the last two years, in fact, that it's actually quite difficult for the average layperson to see the difference between work completed on this and similarly high-contrast paper made by Xerox or other, more traditional paper manufacturers. So then the question becomes, why would you spend so much money for 200 sheets of this paper, when you could elsewhere get equally bright paper at higher quantities for a lower price?I'm still not sure of the answer to that one.
