Customer Rating: Summary: Probably one of the best proteins for you, but tastes ehh.. Comment: Guess I'm trading off the taste to go with a natural sweetener, because this stuff is really boring tasting. Makes drinking protein a chore. Other brands like Met-Rx Size Up actually tasted good enough to make me want to drink it throughout the day. Customer Rating: Summary: Tastes Great! Comment: This protein is affordable, and it tastes like unsweetened chocolate milk. Not creamy or chunky. Seriously better than any protein shake ive ever had! (Try it in hot water, delutes instantly, and tastes like hot cocoa.) Customer Rating: Summary: Gold Standard is the best Comment: This product works. Though it isn't as flavorful as the Double Rich Chocolate, it is drinkable. I really like that there aren't any artificial colors, flavors or sweeteners. Customer Rating: Summary: Great Taste, Digestibility, and Quality Comment: I have worked in a nutrition store and have tried dozens if not hundreds of different proteins. This one has been the best and doesn't have any of the artificial sweetners and other ingredients which can cause digestion problems. It mixes easily and has a very versatile and enjoyable taste. It is probably best as a postworkout or early morning protein source due to its rapid digestion. I will often take along with some fish oils or flax oil to lower the glycemic index and resulting insulin response. Amazon, especially with free shipping and 15% subscription discount, has by far the best price! Customer Rating: Summary: Protein Comment: It seems like very good product. The shipping was free which is good. no complaints.