What it is: A minty fresh, creamy lip gloss.What it is formulated to do:Provides a glossy shine that moisturizes and conditions lips - all with a minty fresh flavor.What else you need to know:The high density formulation is rich with color pigments that provide a far more substantial feel and finish than what you would expect from your usual lip gloss. The "original" colors (Ruby, Mauve, and Neutral) have a the fuzzy wand applicator pictured, while the new colors (Soft Pink, Soft Light) have a brush applicator.