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Tarfumes.com - Helvetica
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List Price: $24.98
Our Price: $19.99
Your Save: $ 4.99 ( 20% )
Availability: Usually ships in 24 hours
Manufacturer: Plexifilm
Starring: David Carson, Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel
Directed By: Gary Hustwit
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Average Customer Rating:  
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Aspect Ratio: 1.78:1
Audience Rating: NR (Not Rated)
Binding: DVD
EAN: 0082354004224
Format: Dolby
Label: Plexifilm
Manufacturer: Plexifilm
Number Of Discs: 1
Number Of Items: 1
Publisher: Plexifilm
Region Code: 1
Release Date: 2007-11-20
Running Time: 80
Studio: Plexifilm
Theatrical Release Date: 2007
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Editorial Reviews:
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Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
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Spotlight customer reviews:
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Customer Rating: 
Summary: Boring, even for a movie about a typeface
Comment: I have a high tolerance for slow documentaries, but this one was pretty dull. There were some interesting bits; talking heads that got really passionate about art and design, stories about the old days of typesetting, etc. But too much of the film was pretentious filler.
Customer Rating:
Summary: Kept me awake!
Comment: I was surprised to find this so interesting. It was very well done and held my attention completely.
Customer Rating:
Summary: Great DVD on history of typefaces- especially Helvetica
Comment: Saw some clips form this on YouTube and decided to buy it - if you are into graphic design and marketing, this is fascinating. The authors do a very good job with the documentary style. In addition to the main program (about 90 minutes), there are supplemental outtakes with the designers who were interviewed (bonus material.) Add this DVD to your collection of you want a sold reference on how type design affects us every day - in everything we see.
Customer Rating:
Summary: Yes, a doc on a font. How can you resist?
Comment: Watch Video Here: http://www.amazon.com/review/RHIQ4P44KGMT
Customer Rating:
Summary: Die Neue Haas Grotesk
Comment: This is an intriguing documentary on typography, graphic design, and global visual culture. The origins and metamorphosis of the use of the type font and the people involved. We see its structure and the psychology behind the font. How it got its name. Soon we see it everywhere.
I have to admit I was more moved by the introduction of the film as they were using the lead type and setting up a proof press. I used the same equipment as a lad and always felt that something was missing when the technology changed and it was a less of hands on function.
Beside the font it is interesting to see how graphic design industry works. The people involved in it and the end results; presented by Gary Hustwit.
After waiting this documentary (which lends its self well to the Blu-ray treatment) you will want to "give them Helvetica."
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