Premium coarse ground ingredients lets you see, taste and smell the generous bits of signature spices without the overwhelming saltiness or heat found in other seasonings. Captures the Flavorful Fire of Cholula Hot Sauce with an exclusive blend of coarse ground peppers, garlic, onion and spices. It's a wonderful flavor enhancement to steak, burgers, chicken, seafood, pizza, french fries, eggs and omelets. As an ingredient it gives soups, sauces and marinades a zesty delicious flavor distinction.