Shampoo Alla Crema Shampoo is a moisture-infused shampoo based on sea-algae that helps protect and hydrate hair, restoring it to its natural, healthy state. It not only infuses your hair with an abundance of moisture, it actually locks that moisture into your hair to improve the hair's elasticity and vitality, as it restores light reflection required for shine. When your shampoo has this much moisture, you don't have to depend on your conditioner to do all of the work!