What it is: Part of Ageless, Fekkai's antiaging haircare regimen for healthier, younger-looking hair, this luxurious shampoo repairs and prevents the effects of biological, environmental, and mechanical aging in hair by restoring hair's intrinsic strength, structure, and vitality. What it is formulated to do:Cleans and primes cuticles to optimize delivery of vital nutrients and antioxidants to the hair and combats damage caused by free radicals, hormonal changes, and other biological age accelerators.What else you need to know:Fekkai's three-step Ageless system was specially designed to visibly correct the first signs of fiber aging (e.g., dryness, damage, loss of radiance, uneven texture) while proactively protecting hair from mechanical and environmental "age accelerators" (e.g., color and chemical processing, heat styling, pollution, UV radiation). With continued use, hair is protected and stays younger-looking longer.
